At Genovia, we believe beauty is more than appearance — it’s a daily ritual of confidence, care, and self-expression.

Rooted in Parisian elegance and inspired by Korean innovation, our mission is to craft beauty essentials that empower you to feel radiant inside and out.

From advanced formulations to innovative beauty tools, every Genovia creation is designed with precision, purity, and purpose. Always cruelty-free, timeless in design, and made to deliver real, lasting results.

Developed in Paris. Inspired by Korea. Made for modern beauty.

Genovia is more than a brand — it’s a complete beauty universe where science meets style, and where every detail is created to elevate you.